Thursday, February 7, 2013

Social Media Giving Campaigns a Hand


http://publicyte.com/dosomething-org-knows-how-to-throw-an-annual-meeting/

Every year, the city of New York holds a meeting where they discuss the advancements of the non-profit organization, DoSomething.org. This organization is very significant because it rallies teenagers on social causes. I believe that the success of this organization is due to the targeted audience. Teenagers are only a few years away from becoming adults and part of the real world. They are going to be the people who will make decisions that can possibly change the laws we have today. So informing them is a good step in the right direction.

DoSomething.org not only focuses on one issue, but many. Their campaigns deal with Hurricane Sandy, bullying, animal adoption, and donating school supplies for children. I find it amazing and I thought they made a smart move on advertising it through our social media. Twitter, Facebook, Instagram, Tumblr, and Snapchat are used by millions every single day. What other better way to get out the word? People need to know that the advancements on technology can be used in a positive way. Instead of hacking someone’s bank account, technology can be used to inform others about the issues people are struggling with.  

Taking a picture of you and a group of friends doing community service seems pretty insignificant, but when you post it and others see it, it can possibly motivate others to do the same.  

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